SoFi’s new Face of Finance ad is a mix of candid messaging, stunning imagery, and catchy music — it’s hard to miss (or skip). Find out what makes this ad so innovative and important in this creative ad spotlight.

Learn how to keep (and create) happy customers with one seemingly small, often neglected task, that can quickly and easily set a company apart from the competition.

Running a business of any size, it is crucial to remember that the products and services you offer help real people with real needs. Read how your business serves as not the end goal for your customers, but the means by which they get there.