You are the Facilitator
Running a business of any size, it is crucial to remember that the products and services you provide help real with real needs.
While some know exactly what they are looking for, more often than not, people are seeking an experience, solution, entertainment, or means of education to improve their lives. Your service isn’t the end goal – it is the means by which your customers get there.
Your service isn’t the end goal – it’s the means by which your customers get there.
As a consumer, sometimes you are the one seeking a solution to make your life easier or more enjoyable. As a business owner, you hope that something is your something for others.
Remember that your own experiences as a client or customer can influence your perspective and approach in business. Turn simply selling into truly connecting by showing your audience that your business, brand, products, and services are part of the solution they seek.
Speaking of Connecting…
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